Introduction to Digital Marketing (Beginners)

Ideally suited to those who are looking to understand the basics of digital marketing, this interactive workshop will help delegates understand how to structure a simple marketing strategy based on their organisational objectives and identify the tools and channels needed to implement it.

With plenty of activities, real-world insights and live previews of tools, we will cover;

• Knowing your audience
• Marketing foundations
• Introduction to digital channels
• Developing a plan
• Measuring success