Digital Cheshire


a man and a women are sat outside a cafe comparing notes on a laptop and from a notebook

Communicating Creatively – A Deep Dive Into Content Marketing

9:30 am - 4:30 pm
Sci-Tech Daresbury, Halton

Struggling to know what to write, speak or post about? Finding your current content lacks the engagement you need to meet commercial objectives or targets?

In this in-person masterclass we’ll share insights into how to create compelling content and impactful narratives, alongside optimising your content marketing to ensure effective engagement and conversions. Join other local organisations who are keen to unlock the power of captivating content to engage and inspire their audiences.

Our agenda will cover;

– Content marketing in the context of digital marketing
– Setting content marketing goals
– Creation and curation best practice
– Basic SEO for digital content
– Setting tonal values to give consistency to your ‘brand voice’
– Adopting ‘TASTE’ for engaging content
– Adapting to trends
– Measuring success
– Legal, ethical and accessibility considerations
– Shortcuts and quick tips
– Adapting to trends

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