Introduction to Digital Marketing (Intermediate)

Ideally suited to those who are looking to understand the basic principles of digital marketing, this interactive virtual workshop will help delegates understand how to structure a simple marketing strategy based on their organisational objectives, and identify the tools and channels needed to implement it.

Join us from the comfort of your home or office, and interact with fellow participants as we work through proven frameworks that can be applied to your real-world activity.

Our agenda will cover;

– The importance of Digital Marketing
– Understanding your target audience
– Our guide to channel strategy
– Basic budgeting
– Measuring success and data insights

Tools you will need;

– Device to access digital workshop e.g. laptop, computer
– Materials you can draw/write on