Demystifying AI – Practical Tips and Tricks for SMEs (Intermediate)

Do you want to make AI work for your marketing strategy?

In this interactive masterclass, you will learn how to use AI effectively for generative engine optimisation (GEO), content creation, and customer service (chatbots). Plus, we will share how to spot opportunities to leverage AI to improve workflow, pick the right tools, and weave automation into your everyday marketing and administrative processes.

• Grasp core AI concepts and their direct relevance to SMEs
• Identify where AI can add value to your business
• Using AI to create content
• Concerns around data privacy, ethics, and change management when adopting AI
• Develop simple prompt engineering techniques to get the best results from AI assistants