Demystifying AI – Practical Tips and Tricks for SMEs (Beginners)

This hands-on session cuts through the hype, offering clear, jargon-free guidance on how to apply AI in everyday marketing and administrative business tasks. Perfect for beginners, the masterclass shows you practical, impactful ways to get started with AI right away.

Who is this masterclass good for? SMEs with basic understanding of AI, who are wanting an introduction, tips and take away tools which they can apply immediately.

• Recognise the benefits of AI for SMEs, from saving time to improving efficiency across digital marketing tasks
• Explore current AI tools and trends
• Understand Generative Engine Optimisation (GEO) and its impact on digital marketing
• Learn how to optimise your website and content for AI-driven search
• Address key concerns around privacy, ethics, and responsible AI adoption within marketing
• Apply AI in marketing, including strategy, copywriting and image creation
• Develop effective prompt-writing techniques to achieve better outputs