Google UK Presents Grow with Google AI; Boost Productivity, Connect with Customers, and Drive Results

Join us for a full day of immersive learning with Google keynote speakers and Digital Cheshire and their delivery partners TMC, designed for anyone looking to transform their daily productivity with AI.

You will gain insight on how to harness AI to enhance campaign impact, connect more effectively with customers, and sharpen your skills in interacting with Google’s suite of tools. In addition, gain practical insights into collecting, storing, and asking smarter questions about your data, while building your digital presence and mastering the online customer journey.

All coupled with delicious catering and valuable networking opportunities, with plenty of time to ask questions and learn from the room.

Throughout the day, look forward to:

Making Sense of AI
This session will demystify AI and machine learning, giving you foundational knowledge and practical skills for real-world, responsible use. You’ll explore what AI is, see real examples, learn about generative AI’s risks, and practice writing effective prompts using a simple framework and live demo.

Practical AI for the Workplace
Discover how AI can boost productivity by simplifying content creation, transforming research into insights, and streamlining complex workflows using Gemini, NotebookLM, and Google Workspace.

Using AI for Marketing
Explore how AI is transforming modern marketing by enabling deeper insights, generating impactful content with Gemini, and optimising campaign performance through GA4.

Build Your Business Online with Google
Understand customer search behaviours and trends, build an AI-enhanced business profile in Merchant Centre, apply SEO best practices, identify paid vs. organic opportunities, and use analytics to track and optimise conversions.

Decision-Making with Data
Learn how to work with different types of data by collecting, exploring, and analysing it effectively to gain insights that inform better decisions and optimise your work.

Introducing your hosts.

Mohammed Seedat, Digital & AI Skills Trainer, Google
Mohammed Seedat is a Certified Digital and AI Skills Trainer with extensive experience delivering national learning programmes with Google Digital Garage, Microsoft, HSBC and Upskill Universe. As Course Leader in Football Business and Marketing at UCFB Manchester, he integrates AI and data-driven strategy into higher education, shaping future leaders in sport and business. He specialises in helping individuals and organisations harness AI for growth, marketing innovation, and digital transformation, having designed and delivered workshops on AI for Business, AI-Powered Marketing, and Digital Transformation for corporate teams, universities, and community groups across the UK.

Christine Braithwaite
As an accomplished Digital Skills Trainer, Christine brings the strategic perspective of an experienced Marketing Leader. With a decade of mastery as a Lead Trainer for Google Digital Garage, she excels at simplifying complex digital concepts for mass audiences. For the past three years, Christine has specialised in the practical application of Artificial Intelligence, a skill honed through hands-on collaboration with MKAI, where she delivered immersive VR, AR, and AI practical workshops bringing together SMEs, tech experts and University Students.

She currently leverages this strategic depth as a Non-Executive Director (NED) and a Charity Trustee, ensuring the digital strategies she teaches are always focused on organisational value and real-world results.