Lead Generation; Practical Guides to Increasing Conversion

Discover actionable strategies and proven techniques to boost online conversion rates. We’ll take you through methods to optimise your website, fine-tune your sales funnel and leverage persuasive tactics to turn leads into customers.

Our agenda will cover;

– Aligning strategic objectives with KPIs
– Mastering the marketing funnel
– The paid media landscape – channels & platforms
– Understanding the tools; Google Ads, Bing Ads & Social Ad Centres
– Conversion goals
– Insights and impact reporting using GA4