Digital Cheshire


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Lead Generation; Practical Guides to Increasing Conversion

9:30 am - 1:30 pm

Discover actionable strategies and proven techniques to boost online conversion rates. We’ll take you through methods to optimise your website, fine-tune your sales funnel and leverage persuasive tactics to turn leads into customers.

Our agenda will cover;

Aligning strategic objectives with KPIs
Mastering the marketing funnel
The paid media landscape – channels & platforms
– Understanding the tools; Google Ads, Bing Ads & Social Ad Centres
Conversion goals
Insights and impact reporting using GA4


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