Search Engine Optimisation (SEO) Essentials for SMEs (Intermediate)

Join us for a virtual masterclass that will reinforce your understanding of Search Engine Optimisation (SEO).

During this session, you’ll discover the latest trends, tools, and techniques shaping the SEO landscape. Learn from industry experts and sharpen your skills to outshine the competition in the digital world.

Here’s what we’ll cover:

Introducing the four pillars of SEO

• On-page SEO and content strategy
  • Creating high-quality, well‑structured, keyword‑focused content for your website
• Off-page SEO
  • Building your website’s credibility through backlinks, brand mentions, social activity, and PR
• Technical SEO
  • Optimising the behind‑the‑scenes elements of your website; like speed, mobile‑friendliness, security, structure, and error fixes
• Local SEO
  • Enhancing your online presence; like your Google Business Profile, reviews, local listings, and location‑based keywords

Don’t miss this opportunity to enhance your SEO prowess and drive your business forward.