Digital Cheshire

Masterclasses

Content Marketing

Embark into the dynamic realm of content marketing with our immersive workshops, designed to elevate your approach and drive real results. In an era where captivating content is the foundation of success, this masterclass will provide you with practical tips and insight.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

 

• Content marketing in the context of digital marketing
• Setting content marketing goals
• Creation and curation
• SEO for content
• Tonal values
• T.A.S.T.E: acronym for engaging content
• Measuring success
• Legal and ethical considerations
• Adapting to trends

 

Mastering Content Marketing
This immersive virtual experience provides actionable insights and collaborative activities, ensuring you stay at the forefront of Content Marketing trends from the comfort of your screen.
Duration of Masterclass
4 hours
Communicating creatively – a deep dive into Content Marketing
Whether you're a marketing professional aiming to sharpen your skills or an SME seeking to harness the full potential of your brand, our full-day, in-person workshop promises actionable insights, collaborative activities, and a roadmap to navigate the ever-evolving landscape of content marketing.
Duration of Masterclass
8 hours

Social Media Marketing

Unleash the potential of your brand, product or service, through an insightful exploration into social media channel strategy. Join us to deep dive into the latest social media trends, tools and best practice, while learning how to truly assess which platforms are going to bring your business the most benefit.

Delegates can expect to cover topics such as;

• Introduction to social media marketing
• Understanding your audience
• Setting goals and KPI’s
• Creating compelling content
• Community management and engagement
• Data and insights

Strategies for Social Media Success
We’ll take you through best practises and proven strategies, to help build a strong online presence, engage your audience and drive measurable results. Which social media platform do you want to learn more about? We’ll go over each one to help you choose the best option for your business.
Duration of Masterclass
4 hours

Lead Generation

Learn how to acquire high-quality leads to fuel your business growth, with our series of workshops dedicated to lead generation. Exploring the latest trends, tools and techniques, the sessions cover proven tactics to attract, engage and convert prospects.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• Aligning strategic objectives with KPIs
• Mastering the marketing funnel
• Paid media landscape
• Conversion goals
• Insights and impact reporting

Lead Generation; Practical guides to increasing conversion
This virtual workshop provides actionable insights, hands-on activities, and a roadmap for sustainable success, geared towards those looking to increase their understanding on Lead Generation.
Duration of Masterclass
4 hours
Level up your Lead Generation
Join us for a full-day workshop led by industry experts, where we'll demystify the strategies and tactics behind acquiring more relevant leads. This interactive session isn't just about theory; it's a hands-on experience and is perfect for marketers and SME's looking to level up.
Duration of Masterclass
8 hours

Digital Marketing

Digital Cheshire’s suite of Digital Marketing workshops promise to demystify the discipline for those organisations who are looking to accelerate their growth, reach new audiences and bring clarity to their communications.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• Marketing strategy and fundamentals
• Understanding your audience
• Developing an omnichannel marketing plan
• Digital vs. traditional channels
• Automation and personalisation through AI
• Insights and reporting
• Digital visibility
• Social media’s role in search
• Ethical marketing – purpose beyond profit

An Introduction to Digital Marketing
Our virtual masterclass is ideal for those looking to learn remotely, but still benefit from real-world insight. Structured around the building blocks of Digital Marketing, the workshop will feature theoretical and practical activities to empower you to think differently about your digital communications.
Duration of Masterclass
4 hours
Digital Marketing; Putting Theory into Practice
Our full-day, face-to-face workshops put Digital Marketing theory into practice, exploring proven techniques and frameworks to equip yourself and your organisation with new methods to boost your visibility, nurture your audience and ultimately drive commercial impact.
Duration of Masterclass
8 hours

AI & Emerging Technologies

Explore the world of artificial intelligence and cutting-edge technologies, with our comprehensive foundation for businesses eager to thrive in the digital age. From understanding the basics of AI and machine learning to exploring the potential of blockchain and Internet of Things (IoT), this masterclass is designed to empower SMEs with insights, practical knowledge, and a roadmap for integrating these technologies seamlessly into their operations.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• Scene-setting, defining AI landscape
• Integrating AI into operational workflows and automation of repetitive tasks
• Mastering the prompt
• Best practice and what not to do
• Customer service enhancement – chatbots and virtual assistants
• Data analysis and business intelligence
• Sales forecasting and predictive analysis
• Supply chain optimisation and logistics
• Employee training and development
• Future-proofing your activity

Masterclass events coming soon…

Finance

Gain insight, best practice and finance ‘refreshers’ during our suite of interactive masterclasses. Equipping your business with the knowledge and tools to make informed financial decisions, accelerate your growth and stability through the real-world advice and guidance.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• Finance 101
• Cash flow, budgeting and forecasting
• Raising finance and investment
• Cloud accounting; tools and platforms
• Payroll and employee management
• Auditing: functions, processes, and tips

Masterclass events coming soon…

Online Productivity Tools

Ready to revolutionise the way your SME operates? Discover the transformative power of digital productivity tools, and streamline your online activities. Increase your team’s productivity, improve collaboration and take control over your processes – regardless of location.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• The importance of and choosing an Online Productivity Suite
• Benefits and value of integrating tools
• Managing tasks, timelines and team collaboration
• Document management – an introduction to Google Workspace and Microsoft365
• Communicating digitally, video conferencing and more
• Online storage solutions
• Password management
• Customer relationship management (CRM)
• Collaborative design tools

Masterclass events coming soon…

Data Security

Protect your data, ensure robust compliance and learn the fundamentals of data security in our engaging and interactive masterclass. Equip your team with best practice and avoid potential crisis management scenarios by enhancing your knowledge.

Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;

• Introduction to data security
• Legal and regulatory landscape
• Risk assessment, policies, and procedures
• Employee training
• Encryption and network security
• Crisis management
• Emerging threats – AI for fraud detection

Masterclass events coming soon…

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