Digital Cheshire

Masterclasses

Develop a digital marketing strategy

For businesses wanting to accelerate their online growth, this masterclass will focus on developing your digital marketing strategy, to grow your business’ audience and revenue.

From building a digital marketing strategy to implementing tools to streamline your processes, eligible businesses will attend two masterclasses.

“The seminar has given me the confidence to build on our marketing strategy and use our experience, as a marketing team, to drive the business forward.”

Develop a digital marketing strategy: Part A
Gain a deeper understanding of buyer motivations and learn how to build a brand that stands out, with tips on profiling and how to get into the mindset of your customers, giving you the skills you need to be more effective in aligning your messaging and broadening your audience reach.
Duration of Masterclass
4 hours
Develop a digital marketing strategy: Part B
You'll learn how to maximise the role your digital channels play throughout the customer journey and you'll discover how to increase your website visibility, using organic content and paid advertising to create a digital offering that is engaging. You'll find out how search engines are displaying your business and what you can do about it, exploring ways to capitalise on your social media output, whilst developing an understanding of how to build a commanding online presence that drives traffic and customers to your website.
Duration of Masterclass
4 hours

Winning Contracts Through Tendering

Are you ready to start tendering or want to get much better at it? Have you ever tried to increase your Sales Revenue by going for Tenders?

Does your business need help to get onto a Cheshire/Chester/ Warrington/Runcorn Council Supplier Framework?

If so, then this one-day masterclass led by a tendering expert is for you. It provides an end-to end navigation of local public procurement to help you see where your business fits in. And you can get answers to as many questions as you like!

Build up your business processes, systems, skills and knowledge to select and compete for contracts using the Clever Tendering business model.  It quickly and easily defines what your company needs to do to become successful at winning business.

The morning: The way it works. Start the day with a guided assessment and business checklist. Align your business to contract opportunities.
You’ll find out how to navigate public procurement and sharpen company processes to modern buying priorities.
Duration of Masterclass
4 hours
The afternoon: Write with impact. Submit compliant, compelling and competitive tenders.
Time to practice ‘thinking like a procurer’. Learn how to master a method statement and craft high scoring responses to tender questions.
Duration of Masterclass
4 hours

Using digital tools to drive sales & increase profit

Providing expert insight into boosting sales and increasing profits by taking advantage of the digital tools available to your business.

This two-part masterclass delves into the mechanics of creating a digital sales funnel, detailing how to build an effective framework that’s best suited to your business. Providing expert insight into boosting sales and increasing profits by taking advantage of the digital tools available to your business. 

“ A really engaging seminar with two enthusiastic and empathetic industry experts who provided ‘real life’ examples which everyone can relate to.” 

Using digital tools to drive sales and increase profit: Part A
You’ll find out how to use powerful marketing strategies for selling online, learning how to adapt your business approach to expand your customer reach and explore new markets, both in the UK and globally.
Duration of Masterclass
4 hours
Using digital tools to drive sales and increase profit: Part B
Looking at how to use competitor research to shape future planning, you’ll gain an understanding of how to engage your audience more effectively using multiple touchpoints throughout the customer journey.
Duration of Masterclass
4 hours

How to create digital marketing campaigns that engage with your customers

Realise the benefits of social media and influencer marketing, and enhance your working knowledge of paid digital advertising such as Google Ads and Pay per click (PPC).

Over two sessions, you’ll learn how to implement these tools to create a distinct digital marketing campaign that drives traffic to your website and customer engagement.

“Thanks very much again – brilliant! I appreciate the workshops approach and being able to ask questions. You’ve inspired us!”

How to create digital marketing campaigns that engage with your customers: Part A
In part A, learn how to implement these tools to create a distinct digital marketing campaign that drives traffic to your website and you'll better understand how to amplify your website visibility using search engine optimisation (SEO), identifying how to apply compelling content marketing to effectively engage your audience.
Duration of Masterclass
4 hours
How to create digital marketing campaigns that engage with your customers: Part B
In part B, we'll help you to grasp the complexities of Google Analytics, a powerful tool that provides in-depth analysis of your business data, giving you the information you need to develop a data guided marketing strategy. You’ll discover how to use analytics and data from your website to gain a better understanding of your customers, learning how to use this insight to run your business more effectively.
Duration of Masterclass
4 hours

Breaking Bad Security

Recognise the Changing Faces of Cyber Attacks and Ensure Your Business is GDPR compliant.

This two-part masterclass, delivered by industry expert Holly Grace Williams, covers all the major aspects of cybersecurity and privacy that a small business should worry about.

“Brilliant masterclass, Holly was extremely knowledgeable. Lots to takeaway.”

Breaking Bad Security: Part A
From GDPR requirements, cyber attacker motivations, ransomware and phishing attacks to security best practices and data breaches - this masterclass will help you ensure your company knows what they need to do to remain compliant, discussing the importance of data subject rights and explaining the notifying process in the event of a breach.
Duration of Masterclass
4 hours
Breaking Bad Security: Part B
In part B, we'll outline how cybercriminals compromise organisations and how to minimise their impact if your business is targeted, detailing the protections and security testing that companies can put in place. We’ll provide insight into how to harden your systems against attacks; with further expert advice on compliance Cyber Essentials, its strengths and weaknesses, and the effective backups and recovery you can incorporate in case of a breach.
Duration of Masterclass
4 hours

LinkedIn Clinic

Benefit from an expert review of your business LinkedIn profile and better understand how to best engage with your audience, ensuring your profile is optimised for success.

“Valuable course to keep up to date with the latest trends in the LinkedIn approach to business. Very useful to show how it can be used as a business tool rather than the old mantra of a place for recruitment.”

LinkedIn Clinic
During this 1 day masterclass, you’ll learn how to build your LinkedIn network using a consistent process and you’ll explore ways to use the platform to generate leads and track success, whilst developing a personal action plan to guide your growth. We’ll help you create a LinkedIn content strategy to establish yourself as a thought leader in your industry, outlining how you can use content to optimise your profile for social selling and detailing how to create ‘power content’ that increases your visibility and boosts engagement.
Duration of Masterclass
8 hours
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