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The Ultimate Guide to Landing Pages
Learn how to design, write, and test landing pages that will convert visitors into leads, with this handy guide from Hubspot.
A landing page can be the designated page you’re taken to when you click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website.
Regardless of how you “land” on a landing page, its purpose is to encourage you to convert to a lead or customer. For that reason, landing pages are uniquely powerful components of a business’s digital marketing strategy.
This guide from HubSpot tells you everything you need to know to design and write an effective landing page.