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Masterclass
Content Marketing
Embark into the dynamic realm of content marketing with our immersive workshops, designed to elevate your approach and drive real results. In an era where captivating content is the foundation of success, this masterclass will provide you with practical tips and insight.
Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;
• Content marketing in the context of digital marketing
• Setting content marketing goals
• Creation and curation
• SEO for content
• Tonal values
• T.A.S.T.E: acronym for engaging content
• Measuring success
• Legal and ethical considerations
• Adapting to trends