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Masterclass
Digital Marketing
Digital Cheshire’s suite of Digital Marketing workshops promise to demystify the discipline for those organisations who are looking to accelerate their growth, reach new audiences and bring clarity to their communications.
Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;
• Marketing strategy and fundamentals
• Understanding your audience
• Developing an omnichannel marketing plan
• Digital vs. traditional channels
• Automation and personalisation through AI
• Insights and reporting
• Digital visibility
• Social media’s role in search
• Ethical marketing – purpose beyond profit