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Masterclass
Lead Generation
Learn how to acquire high-quality leads to fuel your business growth, with our series of workshops dedicated to lead generation. Exploring the latest trends, tools and techniques, the sessions cover proven tactics to attract, engage and convert prospects.
Combining speaker sessions, real-world examples, activities and challenges, delegates can expect to cover topics such as;
• Aligning strategic objectives with KPIs
• Mastering the marketing funnel
• Paid media landscape
• Conversion goals
• Insights and impact reporting